In this course, we are going to look at how to take a strategic approach to using social media to grow your online business. Social media by far Is one of the best tools you can use to expand your reach and grow your audience so it stands to reason that you should be prepared to spend a sufficient amount of time and effort making sure you are showing up where your ideal customers are. What You Will Learn: How to set clear social media goals and objectives that align with your marketing goalsHow to optimise your social media bio to start attracting your ideal customersContent formats and ideas that you can use to create amazing content for your audienceMarketing strategies that you could use throughout your accounts to increase engagement and grow your authorityThe concept of having 1000 true fansHow to monetise your social media accounts using funnels, DMs and how to generate new leads by using a structured sales message in your captions, to prompt your followers to take actionWhich metrics you should pay attention to, to enable you to keep track of whats working and whats not working in your social media marketing strategy By the end of this course, you’ll know how you can get the most from social media as well as the key areas that you need to focus on to get the best results from the platforms you are using for your business.