How to Start a Brand Ambassador Program for Your Business

BUILD A SUCCESSFUL BRAND! WHY YOU NEED A BRAND AMBASSADOR PROGRAMWith the continued rise of e-commerce, social media, and influencer marketing, brands now have expanded opportunities to reach new audiences, cultivate brand awareness, increase market share, build revenues, and expand community engagement. Brands no longer have to rely on television and magazine ads to reach their audience. Instead, they can work directly with influencers who’ve already built segmented markets with audiences that like, know, and trust them and their recommendations. The trick comes in figuring out how to work with influencers, and one of the best things that you can do is to create a brand ambassador program. WHAT YOU WILL LEARN IN THIS CLASSWhat you need to have in place before starting a brand ambassador programGoals for your brand ambassador programSetting expectations for your ambassadors and things to think about for your contract with your ambassadorTypes of compensation that you can provide to ambassadorAssessing your brand ambassador programWHO SHOULD TAKE THIS CLASSBusiness owners and brandsAnyone interested in developing a brand ambassador programWHAT YOU SHOULD ALREADY HAVEA brand or brand conceptCOURSE OUTLINE1. Class Introduction2. Teacher Introduction3. Origin Story4. Mission. Vision, & Values5. Everything Else in Its Place6. Goals for Your Brand7. Setting Expectations with Contracts8. Determining Brand Compensation9. Reviewing the Brand-Brand Ambassador Relationship10. The Wrap-up