Ideas Worth Stealing | 42 Social Media Marketing Strategies to Build a Brand, Create an Audience and Increase Sales Have you ever felt like everyone else is living your dream? For as long as I can remember, I thought being successful was doing what you were suppose to do. But in 2011, all of the suppose to’s let me down. I started doing it my way and leveraging the power of social media and that dream to make it happen. You can too. Through leveraging social media you can: Create a freedom based business where you do the work you feel called to do and that lights you up, have more time and flexibility to be with your family, to travel and enjoy life; all while bringing in an incredible income! I’m taking this message globally through this book Ideas Worth Stealing: 35 social media strategies that build a brand, share your story and increase sales. But this isn’t JUST about a book… this is about a worldwide movement of women everywhere stepping up and stepping into the life they want to have. In this moment, the dream that you are holding onto is possible. In this book you’ll find solid strategies that lead to results on your P&L. Like you, I’m a small business owner who started this company from scratch. There’s blood, sweat and tears behind it all. Because I know that mindset, I know that you just want to know what works and what you can be doing to grow your business. The no fluff ASSET System contains five parts and I’m inviting you to steal my process. Alignment: Sync your online marketing strategy with your business objectives and traditional marketing efforts. Significance: Maximize results by allocating social where and when it makes sense in your marketing. System: Line up your resources and leverage your tools the way top social brands do to make more impact. Engagement: Strengthen the core of your social success by using best practices that get customers involved. Training: Educate and encourage your team to be actively involved in your online marketing and sales initiative. Social Marketing, Social PR, Online Marketing or Social Media Marketing–it doesn’t matter what you call it, it just matters that you want to get real results. If that’s the case, this book is for you. -Katrina Padron