Influencer Marketing

In this course we will analyze how marketing has evolved over the years. The first section will explore a brief introduction to Influencer Marketing where insight will be given to understand the different tiers of influencers: micro-influencers, macro-influencers, and mega influencers. We will then explore how to find influencers using free and paid-for methods, how to communicate with influencers, and finally how to measure influencer marketing campaigns.