Information Technology for Management : Advancing Sustainable, Profitable Business Growth by Gregory, Volonino, Linda, Turban, Efraim Wood

Solid Theoretical Backing – Includes foundations ranging from Moore’s Law to Porter’s competitiveness models, including his latest e-strategy adaptation. Includes coverage of “how to do” things and explanation at both the operational and strategic levels so students are exposed to both sides. Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud. Private and public sector Business cases, a video case, and “IT at Work” boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data. In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.