Intro to Social Media Marketing for Businesses, Nonprofits, and Brands - Second Edition Melissa Dempsey Author

This updated and expanded second edition is the ultimate how-to guide for social media marketing beginners (or those who want to brush up on the basics), all in an easy-to-read format. This guide offers strategies and examples for small businesses, nonprofits, and brands to utilize that can help reach a target audience, gain more exposure, raise awareness, and create a thriving online community, no matter how large or small your staff or budget.