Introduction to Influencer Marketing

The course provides a comprehensive overview of the influencer marketing landscape and covers the key elements in planning, running and reporting on a successful campaign. By completing this course, youll be able to confidently navigate this new digital advertising format, understand the various influencer archetypes and campaign use cases, and comfortably run a campaign for the brand you represent. The course is composed of five chapters, where we will cover the fundamentals of influencers and their audiences, discuss effective strategies and budgeting as well as key campaign insights to save you time and money. This course is designed for digital marketers, aspiring entrepreneurs and influencers alike, who are excited about this new form of content marketing and want to make the most out of their passion for content, credibility and online sales.