Leading in a Social World: Stop social media marketing and build social capital instead. R. Aaron Templer Author

Winner of a Nautilus Book Awards Silver Medal in the category of Business & Leadership and one of three Finalists in the Marketing and Public Relations category of the National Indie Excellence Awards!A terrific companion read to recent bestsellers The Hype Machine (Sinan Aral) and Quantum Marketing (Raja Rajamannar), as well as classics. -Amazon ReviewerMarketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value. Leading in a Social World exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals, leaders, organizations and brands rely, and the questionable data upon which many of their decisions are based. The better way is through building social capital—not with better marketing skills, but with stronger leadership acumen. Leading in a Social World shows you how.Learn more about the author, Aaron Templer, at his website.