Learn Fundamentals of Digital Marketing 2022

TAP INTO THE POWER OF DIGITAL TO DRIVE SALES AND ATTAIN CUSTOMER DELIGHTMarshall digital platforms, tools and technologies to generate leads and deliver on customer valueDigital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences. This course introduces to the basics of Digital Marketing and will provide a basic understanding of Search Engine Optimization, Social Media Marketing, Email Marketing and Inbound Marketing. What will you Learn?Understand the landscape of Digital MarketingLearn the tools and techniques of Website MarketingDevelop a Social Media Marketing Plan and be able to use its elementsImplement a Social Media Lead Generation Plan using various social platformsLearn Growth techniques for customer acquisitionTop skills you will learnSEO, Inbound Marketing, Social Media Marketing, AnalyticsIdeal ForAnyone who is looking to get an understanding of digital marketing should take this digital marketing course. Any of these roles can benefit from this Digital Marketing certification training: Product Managers, Marketing Professionals, Sales Professionals, EntrepreneursCourse CurriculumChapter 1: Introduction to the courseChapter 2: Introduction to Digital MarketingChapter 3: Search Engine OptimizationChapter 4: Social Media MarketingChapter 5: Email MarketingChapter 6: Inbound MarketingChapter 7: PPC AdvertisingChapter 8: AnalyticsChapter 9: Case Study - B2B and B2C