Magentois an open source E-commerce software, created by Varien Inc, which is useful for online business. It has a flexible modular architecture and is scalable with many control options that is helpful for users. Magento uses E-commerce platform which offers organizations ultimate E-commerce solutions and extensive support network. Magento allow user to update E-commerce website automatically. It is simple, quick and versatile to use. Why to use Magento?Magento is an open source E-commerce software. It is scalable and offers small companies to build business. It provides the searching and sorting of products in several ways. Easily integrates with many of the third-party sites which are needed to run effective E-commerce website. Using this, customer can order or purchase number of products. There are no limits on number of purchasing products. FeaturesMagento provides different payment methods such as credit cards, PayPal, cheques, money order, Google checkouts. It provides shipping of products in one order to the multiple addresses. Easy to manage the orders by using admin panel. It provides order of product status and history of product. It also supports e-mail and RSS feeds. It supports for multiple languages, different countries currencies and tax rates. It filters the products and displays in grid or list format. It makes simple to browse the products. It has features such as image zoom-in and checking of stock availability. It has built-in SEO (Search Engine Optimization).AdvantagesIt is user friendly E-commerce software. It is compatible with Smartphone’s, tablets and other mobile devices. It provides multiple payment options so every visitor can make payment based on their preferred payment gateway. It has many extensions which supports for the development of an online store.