Learn Marketing with Social Media in 7 Days : Master Facebook, LinkedIn and Twitter for Business by Linda Coles

“Learn Social Media Marketing in 7 Days” is a step-by-step guide to developing high-impact and low-cost marketing strategies that work. This small-business guide covers all the basics of using Twitter, Linked-in, Facebook and YouTube to grow your business. In seven quick and easy steps, this book arms you with the tools to use social media effectively for your business, to measure your efforts and maintain your social media sites in just thirty minutes per day.

In seven steps, this book shows small businesses how they can enact a personalised social media marketing plan with an emphasis on measurable outcomes for the business, with minimal costs and time. Supported by practical information, templates and case studies, this book is written for businesses that want to gain an advantage by competing online, understand their customers better and improve their business networks.

The focus on business outcomes will be of benefit for readers who want to build on their experience using social media for personal use. Small business owners who have been dismissive of the role of social media in the past will also find this approach attractive.