Lightning In A Search Engine Andrew Wetzler Author

Andrew Wetzler co-founded MoreVisibility in 1999. Beginning in 2003 he began writing a monthly newsletter article that shed light on the evolution of Internet Marketing with a focus on helping sales organizations prioritize their inititiatives and make the best use of their resources. Lightning In a Search Engine is a compilation of those articles. This book will be a great refresher for those who have lived and worked in in Digital Marketing over the past twenty years and a fantastic historical perspective for anyone looking to brush up on how Search, Social, Analytics and Web Design / Usability have blossomed into a mature industry