LinkedIn for Business : How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

Want to profit from LinkedIn? With this book’s 100% practical, start-to-finish system, you can World-renowned social media marketer Brian Carter presents a complete blueprint for integrating LinkedIn into current marketing, advertising, sales, and PR processes - and for using LinkedIn to perform innovative high-value tasks that simply weren’t possible before. Through state-of-the-art case studies and examples, he demonstrates how other business are achieving powerful results with LinkedIn - and presents specific, actionable lessons readers can immediately apply in their own companies and organizations. Writing for every marketing, sales, PR, and social media decision-maker, senior manager, entrepreneur, and agency professional, Carter shows how to: * Use LinkedIn to increase brand awareness, build controlled distribution networks, and spread key messages * Systematically build relationships through a proven six-step process * Help sales personnel find more qualified prospects and accelerate sales cycles * Attract “mega-leads” through Linkedin Answers, Events, And Groups * Enhance employees’ profiles and LinkedIn Search “findability” * Build highly-efficient weekly Linkedin marketing routines * Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales * Transform LinkedIn into a “passive prospecting platform” that brings in leads without more work * Integrate LinkedIn strategies with existing inbound marketing and sales best practices * And much more