When you start a new business, be it online or offline, the most important aspect of it,without a doubt, is the marketing. Without marketing, you can have the most professionallooking website in the world and the best businesses but still go nowhere.Marketing, regardless of it being online or not, is often described as activities a companyundertakes to promote the buying or selling of a product or service. Marketing is not onedimensional, and includes advertising, selling, and the delivering of products toconsumers or other businesses. Some marketing is done not by the companiesthemselves, but by affiliates on behalf of that company.Marketing is what brings the customers to your door; it is what gets your name out therefor everyone to see. Online marketing, if done right, is the best form of marketing as youraudience can number in the millions, allowing your brand to gain lots of exposure. Whilstmost people tend to turn to platforms such as Facebook or Instagram for onlinemarketing, they tend to overlook the potential LinkedIn has as a social media marketingtool due to its primary role as a business connection platform.LinkedIn comes under the heading of social media marketing but, unlike Facebook andTwitter, LinkedIn is aimed firmly at the business market. It is free to join and is thenumber one business marketing platform in the world, allowing you to network, talk, andconnect with other like-minded businessmen and women and give your business ventureexposure to the business world.