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This is my first course published on Udemy and it covers Local Business SEO with a 10-step approach that gives you a crash course in the most important elements of organically ranking your local business on the first page of Google, Yahoo and Bing search engines. Ive broken down the fundamentals by steps on a ladder and the higher you climb to closer you will become to seeing the view the top. Search engine optimization is only getting more complicated and this local business SEO course is designed to educate you so that you can intelligently speak and implement strategies that are known to work today and looking into the future. I do plan on being involved with the students in this course (e.g. answering questions / holding live session) so please feel free to ask any questions. Thanks Raleigh Step 1: Business Name, Address & Phone Number (N.A.P) -Business Names -Local Addresses -Local Phone Numbers Step 2: Claim Social and Brand -Domains -Vanity URLs Step 3: Website & Blog -Platform & Foundation -Keywords -Email List Opt-in. Step 4: Directory Listings -Top 20 Listings -Industry Specific Step 5: Reviews & Testimonials -On-Page & Off-Page Reviews -Schema Mark-up Testimonials -Review Acquiring Strategy Step 6: Google+ For Business -People Behind Brand -Circles -Reviews and Google+ Local Step 7: Links & Citations -Earning Backlinks -Buying Backlinks -Creating Backlinks -Press Releases Step 8: Social Media Management -HootSuite University -Reputation Management Step 9: Video Marketing -Amazon S3 CDM Self-Hosting -YouTube Optimization Step 10: Content Marketing -Content Conception -Content Production -Content Optimization
