Make Money from Home eBook - 10 Ways to Write More Effective Ads - The selling is accomplished by persuasion with the written key word... Self Improve

What is advertising?Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?It’s none of the above.Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.As Claude Hopkins wrote in his timeless classic, Scientific Advertising:“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman’s standards.“Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.“It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.“The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.Table of Contents:What is advertising?Focus on Them, Not YouEmphasize Benefits, Not FeaturesPush Their Emotional Hot ButtonsIncorporating Proof and BelievabilityThe Unique Selling Proposition (USP)The HeadlineThe More You Tell, The More You SellWrite To Be ScannedThe Structure of AIDASUse Takeaway Selling to Increase the UrgencyHere are some examples of good takeaway selling:Conclusion