Learn to create highly converting advertising campaigns on Facebook. This course will show you how to construct attention-grabbing copy and choose a compelling image for your ad, no matter what your objective is. Increase your click-through rates by following these unique and proven strategies that will benefit your business. Convert Facebook Users into Leads and CustomersLearn six effective strategies on picking the perfect imageCraft ad copy that effectively reaches your audience Increase your click-through rates by hooking the marketPromote your content, increase leads, and generate businessContinuously Grab Attention by Knowing What WorksMany businesses that have outstanding services or products to offer miss out on great potential, due to missed marketing opportunities. This course will give you a leg up by teaching you how to nail down the most essential elements of an ad campaign: the ad image and the ad copy. The tested and proven strategies taught in this course are unique and will make your business stand out from the rest. Contents and OverviewThis course will start by teaching you the anatomy of a Facebook ad so you see the critical roles that the ad copy and image play. Youll then learn what a click-through rate is, which determines the cost of your ad. Next is knowing how not to violate Facebook advertising policies so you can be sure that you and your ad will remain active and effective. Section 2 takes you through the creative process of choosing the perfect ad image. Youll learn six different strategies so you can find the one that is best for you, and youll gain access to 17 resources where you can search for images. The third and final section covers writing the ad copy. Youll learn advanced techniques that will make it possible for you to write compelling copy even if youre not a writer. Youll also learn a formula for crafting killer headlines, so you have a simple and proven technique to follow. By the end of the course, you can be confident that your Facebook ads will be successful. Youll learn how to save advertising dollars by creating a cost-effective Facebook campaign, while positioning yourself to increase sales.