Marketing Your Self-Published Book Marques Vickers Author

“Marketing Your Self-Published Book: An Independent Author’s Guide To Marketing and Exposure” is a concise reference guide for authors to market their independently published paperbacks and electronic books. The book offers valuable tips to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Nearly 300 useful reference websites are provided to enhance social media strategies, website design, revenue outlets, email marketing, soliciting book reviews and media coverage.“Marketing Your Self-Published Book” stresses a current transformation supplanting the traditional publishing industry. Fresh and innovative creative and revenue opportunities are emerging for entrepreneurial savvy authors, writers, and journalists. The guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an author website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and a writer’s online articulation of their creative vision.Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, email marketing and the cultivation of a potential and existing client base to establish long-term sustainability.Chapter #1: The Essential Economics of the Publishing IndustryEvaluating the Financial Realities Behind a Traditional Publishing ContractThe Changing Economic Landscape for PublishersSubstantive Reasons For Self-PublishingThe Precarious Future Facing Traditional Publishing OutletsOnline Reading HabitsPrinted Media Versus Electronic MediaCreating An Environment of Success and Self-DeterminationChapter #2: A Fresh Dependency and Integration of Social MediaMaximizing Social Media ReachThe Importance of Hashtags as Reference BeaconsHow to Personalize Social MediaThe Categories of Social Media Best Suited For AuthorsWeblogsAutomating All of Your Social Media Outlets TogetherChapter #3: A Writer’s WebsiteAttractive PackagingYour Role in Creating The Design ConceptDesigning and Personalizing Your Own WebsiteEvaluating Your Website HostMemorable Domain NameClarity of VisionMake Your Site Simple to NavigateHow The Cellular Phone and Tablets Affect Website LayoutsChapter #4: Drawing Traffic To Your Social Media Pages and WebsiteQualifying Your Website ViewersSearch Engines and IndexesWhere and How Often Should You Submit Your Website PagesBuying Traffic and Ad Words ProgramsElectronic Magazines and WeblogsChapter #5: Soliciting Book ReviewsPrint Media Book EditorsSeeking Out Diverse Coverage and ReviewsHow to follow-up with Media InterestChapter #6: Cultivating Media Exposure and Email MarketingStrategies For Sending Out Press ReleasesBulk Email Press ReleasesSpecific Media Submission GuidelinesPurchasing Mailing and Media Contact ListsAdditional Review Outlets and Their Cumulative EffectChapter #7: Cultivating Revenue StreamsAmazon PublishingKeyword Adverting ProgramsBidding For PlacementBarnes and Noble, Smashwords, Google Play BooksDropshippingPre-Printing Books For ResaleReference Category ListingsAmazon Related Resources, Author Industry Mailing List Services, Automated Social Media Marketing, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software,Domain Name Brokers & Registration Services, E-Commerce Shopping Carts, Social Networking Websites, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Self-Publishing Outlets, Weblogs, Website Design Software and Related Services.