Mastering the World of Marketing : The Ultimate Training Resource from the Biggest Names in Marketing by David, Taylor, Eric Riklan

The best of the best strategies from leading marketers

There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers.

Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Features contributions from such successful marketers as Joe Vitale, Bob Bly, Jack Trout, Jim Kukral, Mark Joyner, Rich Schefren, and Joel Comm.

A value-packed resource that offers unparalleled access to today’s brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages.