Maximizing Lead Generation: the Complete Guide for B2B Marketers by Ruth Stevens

Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more:

• Linking lead generation and management to salesforce productivity
• Building a marketing database that offers real competitive advantage
• Identifying the media that work today - and avoiding the ones that don’t
• Developing and executing highly-effective campaigns, step-by-step
• Achieving excellence in response planning and management
• Qualifying leads: Separating wheat from chaff
• Using new Lead Nurturing techniques to convert “duds” into “diamonds”
• Tracking campaign results and demonstrating value
• Anticipating the fast-evolving future of lead generation