More Than Influence: An Introduction to Influencer Marketing

Video Courses built from ten years of working directly with creators, five years at some of the biggest brands in the world, and two years delivering workshops and keynotes at some of the industrys leading events. We’ve spent years perfecting our training series; from understanding the basics of influencer marketing, to unpicking KPIs, and delving into the complexities of industry law. Whether you’re a creator, a brand, or just somebody who wants to understand more about influencer marketing, we will be regularly launching digitised versions of some of our most popular courses and keynotes. What you’ll learn:-What influencer marketing is, and what it isn’t-Where it will and won’t be valuable to you as a brand-How to drive and measure success for your campaigns- How to identify and connect with the most impactful ambassadors for your brand-How to avoid getting in legal hot water! Who is it for:- Emerging brands taking their first step into influencer marketing- Established brands looking to gain deeper insight into their activity- Anybody interested in learning more about the influencer industryGeo started her “influencer” career 10 years ago as a sixth form student, making pocket money by building blogs and editing content for the world’s early bloggers and YouTubers. Whilst studying film at university she fell more in love with this industry, editing YouTube videos to pay rent and interning at fashion brands at their blogger events and shoots, going on to manage talent directly as a result. Fast forward to now and she is still crazy about this fast-paced, ever-evolving industry, and has worked agency-side and in-house at some of the most exciting brands in the world. After spending a month in 2018 travelling around the far east learning about the “influencer” world from a completely different perspective, Geo spent a year as Global Advocacy Manager at Charlotte Tilbury Beauty. The Happy Cat team now spend their days speaking at industry events, leading influencer marketing courses and working with brands to deliver impactful and exciting campaigns. Let us know how we can work with you to reach your goalsthrough the power of advocacy!