More Than Influence: Contracts and Money!

An information-dense hour exposing the contract mistakes most people make, and exploring how much influencer agreements should cost. This one hour is all you need as a creator or a brand to navigate those tricky but super important steps in the relationship, to make sure everyone is protected, feels valued, and the focus can be all on the creative content-Video Courses built from ten years of working directly with creators, five years at some of the biggest brands in the world, and two years delivering workshops and keynotes at some of the industrys leading events. We’ve spent years perfecting our training series; from understanding the basics of influencer marketing, to unpicking KPIs, and delving into the complexities of industry law. Whether you’re a creator, a brand, or just somebody who wants to understand more about influencer marketing, we will be regularly launching digitised versions of some of our most popular courses and keynotes. What you’ll learn:-Why you should NEVER agree to work without a contract-Everything you need to know before signing a contract-A deeper insight into what ambassador fees should look like and how to discern that value- The definitive guide to every term a contract should cover- First hand experience of common mistakes and pitfallsWho is it for:- Creators, brands and agencies looking to improve their contracts to ensure everyone is protected, and nobody is being unfairly paid/charged- Anybody interested in learning more about the influencer industryGeo started her “influencer” career 13 years ago, making pocket money by building blogs and editing content for the world’s early bloggers and YouTubers, going on to manage talent directly as a result. Fast forward to now and she is still crazy about this fast-paced, ever-evolving industry, and has worked agency-side and in-house at some of the most exciting brands in the world, from L’Oral, to Culture Trip, Benefit Cosmetics to Five Guys, and dozens of other brands in between. Geo has lead influencer activations over 6 continents, with budgets from 100 to 1M, and spends her days speaking at industry events, leading influencer marketing courses and working with brands to deliver impactful and exciting campaigns.