Neuro Web Design: What Makes Them Click? Susan Weinschenk Author

While youre reading Neuro Web Design, youll probably find yourself thinking I already knew that a lot. But when youre finished, youll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done. Steve Krug, author of Dont Make Me Think!A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for peoples actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs neuro-marketing concepts, which are at the intersection of psychology and user experience. Its scientific, yet youll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, youll be able to dramatically increase the effectiveness and conversion rates of your own Web site.