Need a website but don’t know where to start? Overwhelmed by technical details and wary of being ripped off? New Rules for Building a Successful Business Online shows you what matters and what doesn’t in 33 simple and straightforward chapters. It covers everything from working with a web designer, to choosing quality services within your budget, to creating a long-term marketing plan. You can read the whole thing in one train ride, or pick out relevant topics for a one-minute quick tip.