Online Marketing: Instruments and tactics for crafting online presence Daniel B. Smith Author

The business world we deal in changes dramatically every second. Globalization, new business connections and partnerships, terrorism, interest rates, research and development operations, customers’ behaviour and all other problems have a huge impact on doing business. For each entreprenour/manager, economic environment engenders more opportunities nowadays than never before but it also makes it more challenging. If you wanted to succeed in growing your business and reaching new markets and potential customers, you would need to develop new skills, especially by using online marketing. After reading this book you will mainly know: *What were the main phases and processes during business environment development *What has changed in customers’ behaviour and how to turn the changes into competitive advantage *How to act in online environment so as to achieve your goals *Details about the transition from traditional marketing to online marketing *How to assest your company in order to obtain an objective conclusion *All you need to know about online marketing *How to develop and maintain a website without being a professional *How to choose online marketing tools according to your specific business needs and create the best mix: -Social media marketing -Website marketing -E-mail marketing -Search engine marketing -Bonus: Search engine optimization *How to adjust inside online marketing development by using relevant metrics My book comes with an embedded case study which will help you understand how to apply all this theoretical knowledge within your business.