Paid Media A Complete Guide - 2021 Edition Gerardus Blokdyk Author

Do you amplify your influencer marketing with paid media?How much of the total budget do you anticipate for paid media?How, if at all, did the changes you made to your retail strategy affect your Paid Media spending?Is your people-media strategy as strong as your paid media strategy?What benefits do you get from active content distribution with paid media?What capabilities do enterprise paid media campaign management platforms provide?What trends are driving the adoption of enterprise paid media campaign management platforms?Who are the leading players in enterprise paid media campaign management platforms?Why did you move to an enterprise paid media campaign management tool?Why should you use a platform when were already investing in paid media? This Paid Media Guide is unlike books you’re used to. If you’re looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Paid Media challenges you’re facing and generate better solutions to solve those problems. Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department. Unless you’re talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’ This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc… - they are the people who rule the future. They are the person who asks the right questions to make Paid Media investments work better. This Paid Media All-Inclusive Self-Assessment enables You to be that person. INCLUDES all the tools you need to an in-depth Paid Media Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Paid Media maturity, this Self-Assessment will help you identify areas in which Paid Media improvements can be made. In using the questions you will be better able to: Diagnose Paid Media projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices. Implement evidence-based best practice strategies aligned with overall goals. Integrate recent advances in Paid Media and process design strategies into practice according to best practice guidelines. Using the Self-Assessment tool gives you the Paid Media Scorecard, enabling you to develop a clear picture of which Paid Media areas need attention. Your purchase includes access to the Paid Media self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what’s important.