Personal Branding Foundations

From the past, personal branding has been around as long as people have marked their livestock, products, and objects with their identity. Long before people started using their names for limited liability companies or corporations, they operated as individual brands. Before the agricultural revolution and the commoditization of goods, people needed to convince their respective tribes how valuable they were to the group. From birth, human beings have been deliberately managing how they are perceived to acquire an adequate amount of resources for their survival. Such signs contribute to the individuals look like insignia and rank. The habit of managing perception of value, or personal branding, has been around since humans have depended on each other for resources. Personal branding actually requires an intersection of knowledge of business, technology, and communications. For a long time, personal branding has traditionally been the domain of celebrities, politicians, or professionals who strive to succeed in their careers. From perspective of view, personal branding, has been commonly regarded as a means to achieve professional advancement or sustain popularity, is also commonly referred to as professional development. Today you are living in a time where personal branding tools are available to everyone, and apparent all around you, awareness of personal branding has become ubiquitous. People have become more strategic in how they manage the perception of themselves, by using branding to thrive as well as survive. In this course you will learn about personal branding basics, personal brand content marketing, monetize your personal brand, how to manage press and speaking engagements, and more. Final thought, personal branding has grown in popularity and the concept is widely known to make an individual more noteworthy and profitable. Strategic personal brand management not only creates value for the individual, but also their organization and business.