Perspectives on Social Media Marketing by B. Bonin, Miletsky, Jason I., Agresta, Stephanie Bough

Perspectives on Social Media Marketing addresses 90 - 100 compelling and important issues that marketers deal with on a regular basis when it comes to social media. These issues include understanding what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, how to best measure the ROI of a social media campaign, and more. For each of these issues or topics, both authors provide their expert insight and feedback from their own unique perspective a one from the perspective of the marketing agency, the other from the perspective of the brand or marketer.