Prime Your Content Marketing Pipeline

Have you ever struggled to find topics for your blog posts, e-books, white papers, infographics, and videos? Are you stuck on just a couple of content formats and want to branch out? Then this course is for you! Finding new topics to cover is never easy, but with a little legwork, you can find enough ideas for your content pipeline to last for months - and in different formats. In less than an hour, you’ll come away with the following: How to make a case for more content in your organizationIdeas for different types of content formats to useGoals you can set for your content marketing strategyHow to find and use what you’ve already createdWhere you can find content ideas in your organization - there’s a treasure trove in the most unexpected places! Who in your organization is a gold mine of knowledgeHow to use the internet (and free resources!) to find even more great content topicsEach module includes a video and resources to help you prime your content pipeline and bring customers to your company. You’ll build trust with your existing customers and make it easier for prospects to find you online.I’ve spent over 12 years creating content for my clients, from large B2B technology companies to small, scrappy startups just starting to carve out their niches. The one thing they’ve all had in common is a constant struggle for topic ideas. That’s why I’ve created this course, to help you create a content strategy that builds your business.