Product Design for the Web : Principles of Designing and Releasing Web Products by Randy J. Hunt

Web designers are no longer just web designers. To create a successful web product that s as large as Etsy, Facebook, Twitter, or Pinterest or even as small as a tiny app you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again. In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer. In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you ll have a complete understanding of what product design really is and you ll be equipped with the best practices necessary for building your own successful online products. "