We knew we were really onto something when our ad manager from Facebook headquarters called us recently to inform us that we were the top client in regard to “prospect engagement” and that they loved what we were doing! The good news is for you, the reader, is that none of what we are doing is complex or expensive. The simple ideas in this book have helped us launch 8-figure brands on Amazon, drive massive waves of traffic to our Shopify stores, and created a long line of clients who are now begging us to manage their Facebook marketing presence. The secret to success on Facebook is to create “sharable content.” This book proves it. The goal of this book is simple: We want to take the mystery out of success with Facebook marketing. We call our system the “Proven Audience Formula.” Rather than teach you theory, we packed this book full of examples of success stories from our own team. We can’t wait to hear what you think of “PAF.” Brett Bartlett & Jim Cockrum