R.O.I. R.I.P.: Is Marketing ROI Dead Forever? Lon Safko Author

Like any good marketing message, I am going to announce your problem so I can surprise you and get your attention. I will then, describe the problem so you can identify with the problem. Next I will announce the solution so you will want to know more. Then, I am going to describe the solution so you know there’s hope. And lastly, I am going to show you where you can find the solution you need. Does this sound like an ED commercial for Viagra?Are you wondering where your marketing ROI is? Trying to understand why all of the money you invested into traditional marketing isn’t showing you a return on investment? Why all of the time and effort you put into social media marketing doesn’t seem to be paying off? It’s because social media and digital marketing has fractured all media forever.