REBOOT Content Marketing Strategy: How to Win Clients and Influence Markets Raechelle Rae Johnson Author

One of the most effective ways to generate useful content, boost organic traffic, increase leads, and interact with your target audience is through content marketing. This book was written to help you get the most out of content marketing and make it more likely that you’ll be able to do it well.If you’re just getting started with content marketing, or if you’ve been using the same approach for years, it’s a good idea to review your strategy to make sure it’s still relevant, fresh, and engaging for your target audience. Your brand’s foundation is the content you provide, and the way you organize that content determines how effectively you can communicate with your audience. Lead generation and revenue growth are both possible outcomes of a well-thought-out content creation strategy informed by deep insights into your target audience. Content marketing differs from other lead generation strategies in that it gives to potential customers rather than takes from them.You’ll love Content Marketing Strategy REBOOT if you want to learn how to use content marketing to boost your company’s online profile.