Relationship Marketing With Emails Lou Diamond Editor

“How To Build Stronger Bonds, Instill Stronger Credibility And Increase Your Opt-In List Response With Relative Ease!” E-mail marketing is one of the fastest ways to leverage on theInternet. Because all you do is compose an E-mail, customize it to suit thereader (their first name or last name), and click the broadcast button toreach thousands of people instantly!· E-mail marketing is highly scalable. Unlike an ‘offline’ business wherethe more customers you have, the busier you are, in E-mail marketing, it ismuch easier because regardless of the size of your mailing list, whether itis 100 or 10,000, all you need to do is click broadcast and everyone on thelist gets notified – all for the same effort!· E-mail marketing is highly targeted. One of the reasons why E-mailmarketing is highly effective at getting sales is because the recipient of theE-mail gets a kind of ‘in your face’ promotion. You are marketing directly tothe customer through their PERSONAL mailbox. Not only will you grabtheir attention firmly, they will tend to respond with the right buyersmindset because they are marketed to directly (unlike other advertisingwhere the buyer might not be in the frame of mind to buy things).· E-mail marketing is personal. Autoresponders allow you to customizethe E-mail in such a way that it allows you to connect with the subscriberindividually. The more personalized your E-mail, the better the result (treatit as though you are writing to your best friend).· You can automate many tasks with your autoresponder. For everynew opt-in subscriber, you can time your E-mails for you build arelationship with every new opt-in subscriber – what to send to them,when to send it to them and the frequency between each E-mail.· E-mail marketing acts as a good pre-sell. You might not be able tocram a sales letter into your E-mail, but at least you can pre-sell yoursubscriber and lead them to your blog, sales letter or website to check outwhat you have to offer and set them in the right frame of mind before theyevaluate what you have to offer.TABLE OF CONTENTSRelationship Marketing With E-Mails . . . . . . . . . . . . . . . . . . . . . . . . . 2“How To Build Stronger Bonds, Instill Stronger Credibility And IncreaseYour Opt-In List Response With Relative Ease!” . . . . . . . . . . . . . . . . . . . . 2LEGAL NOTICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2TABLE OF CONTENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3“How to build stronger bonds, instill stronger credibility and increase your opt-inlist response with relative ease!” . . . . . . . . . . . . . . . . . . . . . . . . . . 5Chapter 1: Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6You’ve Got Mail ! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Chapter 2: Building Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . .8Developing The Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . .8. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Tips On Building Rapport With Your Subscriber . . . . . . . . . . . . . . . . . . . . .9Establish Yourself As An Authority . . . . . . . . . . . . . . . . . . . . . . . . . . 11Use E-courses To Build Credibility Over Time . . . . . . . . . . . . . . . . . . . . . 12Chapter 4: Increase Your Opt-in rates . . . . . . . . . . . . . . . . . . . . . . . . .13Crafting An Excellent Squeeze Page . . . . . . . . . . . . . . . . . . . . . . . . . . 13Install Viral Friend Generator . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Chapter 5: Common MistakesPeople Make . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17What You Must Avoid At All Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . 17. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17Chapter 6: Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19The Speed Of Trust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19To your success ! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Recommended Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20