Results Oriented Content Marketing

Content is everywhere. The internet is built on content. Social media platforms are filled with people creating content. But why? Because content gets your attention. And in the marketing business, especially the digital marketing business, attention is everything. In this course we will dive into the concept of Content Marketing and learn why it is such a valuable tool for any digital marketer or marketing department. Most people think of content marketing as a distinct type of marketing - but the reality is that it is the underpinnings of all digital marketing. If were being honest, content is the underpinning of ALL marketing. This course covers what content marketing is and what it is not. By the end of this course youll be able to present a content marketing strategy, including a plan for execution for a business. Students will also acquire the skills and knowledge needed to move one step closer to certification via OMCP or AMA. Included in this course will be quizzes, case studies and practice exams. Quizzes are meant to help you evaluate how youre retaining the information taught during class and delivered in class. Each case study is meant to help you develop the skills taught during class. All the coursework builds from assignment to assignment, creating a seamless transition from week to week.