Search Engine Marketing Guide for the Small Business Charles Pascal Author

Several studies have concluded that 80% of listed websites are web invisible to search engines. When a website is improperly marked up for the major search engines, valuable customers who are looking for that website will not be able to find it.The purpose for writing this book is to act as a marketing guide for businesses and organizations large and small to ensure their services are visible to the public. The craft of search engine optimization is continually discussed on countless websites over the Internet. Each website will reveal some strategies to improve website rankings. Unfortunately the list of strategies are scattered and as a result readers leave these discussion sites somewhat confused regarding the steps to take to improve their search engine position. In this book I have listed two complete search engine check lists for small and large websites. Even if you do not read all of the chapters you will have a solid checklist of tasks to perform, which will improve your websites search engine position. This book will instruct you about navigating through search engine algorithms give you a large list of free search engine key word and link building analysis tools and offer tutorials, which will teach you how to obtain the greatest benefit from the use of these tools.