Search Engine Optimization Complete Guide: How to Rank Your Website on the First Page of GoogleMost people who have success regarding search engine optimization what their websites is because of one simple reason; they understand the basics of SEO. In this book, you were learn the necessary fundamentals and some secrets to have success with search engine optimization.When I say success, I mean someone who can consistently achieve and maintain a Top 20 search engine ranking for competitive keywords and/or keyword phrases. With only a few SEO tips a website can rank well for non-competitive keywords and/or keyword phrases, especially in small niche markets.To achieve consistent success in search engine optimization, you must first learn everything you can about search engines (Google, Yahoo, and Bing). You must learn and understand the basics of all the components of search engines and how these components work individually and collectively. Moreover, you must understand how search engines relate and react to your website. If you want your website be consistently listed in theTop 20 results in search engines, the first thing to do is this so-called, On-Page search engine optimization. In other words, you must make your pages in a way that the search engines find it easy to read. Once you know how to do that, you might even be surprised how easy can be.On-Page search engine optimization is basically the search engine optimization techniques that pacifically apply to the webpage which you are attempting to get ranked higher than the search engines for your keyword search.Off-Page search engine optimization, on the other hand, is the search engine optimization technique that are applied to off page, that is on other people’s websites.Off-Page search engine on the other hand involves managing the inbound linking structure of the outbound links to your website.The bottom line is that Off-Page search engine optimization involves structuring your outbound links in such a way that the search engines recognize your website is having more importance than other websites in your niche.