SEO Copywriting & Content Marketing Course 4 Ecommerce 2023

Ecommerce SEO Copywriting Course with Strong Focus on Developing Content Writing Skills & Sales Writing Skills. This Content Marketing Course is filled with Quizzes & Writing Assignments Making Learning Fun. Learn how to create content that persuades, attracts, and converts with our expert templates that you customise to suit your own products. Discover what you need to do and WHY with easy step by step templates - then save hours of time by quickly tweaking them so they fit your needs exactly. Weve developed this course to offer you practical, workable ways to achieve ecommerce SEO success, so you can quickly and easily get ranked on Google and boost your bottom line. Inside youll find. Practical SEO optimised templates for ecommerce website copy - learn what goes where and WHYEasy step by steps to finding GREAT KEYWORDS - for your homepage, product pages, about pages and product descriptionsChecklists you can run through - to steer you to Ecommerce SEO successStrategy tip lists you can follow - improve your Ecommerce SEO approachTechnical SEO tips to help boost your websites Google ranking - so you Sell More! SEO - the Key to your Ecommerce StrategySEO is essential for Ecommerce and it will be the founding launchpad for the success of all your campaigns. Its such a crucial element because without a good SEO strategy, no one knows you exist, and they cant find you in Google Search. Google Search is still the No 1 way people search for - and discover new products and services, so your SEO focus needs to be focused on ranking well on this platform. Once customers find you in Google, and click through to visit your website landing page, or ecommerce store, you need to present them with website content that persuades them that you are the best option. Optimising your website copy allows you to maximise your chances of getting found by ready-to-spend consumers without the expense of paid-for ads. Its definitely not something to overlook, and in this guide youll find a number of practical templates you can easily tweak, to help you present visitors with the perfect content. If you put in just a little effort AND use the blueprints and the strategies outlined in this guide, you should soon start seeing an improvement in your approach to ecommerce SEO. Are you ready to get started on your ecommerce journey to success and more sales? Great, then lets dive into our first topic - what is ecommerce SEO and why do you need it?Learn Researching SEO KeywordsAs well as your product pages, you should attend to your static always-on pages SEO including. HomepageAbout PageFAQ PageContact and Help Centre pages & BlogsLearn How to optimise your Homepage to score higher in Google SearchYour homepage is a pivotal element of your ecommerce store and though its by no means the only page you should focus on, it is one of the first pages people will land on. As a result, you want to make it as discoverable in search as possible - and to achieve this, there are several critical elements you need to optimise for SEO. Learn about Essential elements of your Ecommerce HomepageTitle TagProbably the most crucial part of your homepage, your title tag tells Google - and visitors what your page and business is all about. It should incorporate 4 key elements and must. Include your brand nameInclude the main key phrase you want to rank forBe under 70 charactersBe engaging - as browsers will see it in searchMeta DescriptionYour meta- description appears underneath your page header in search results, and it can affect your Google rankings, so dont neglect this area. Your homepage meta-description should. Be 160 characters or lessClearly describe what youre offeringBe written to persuade people to click through your websiteLearn Product Page SEOGetting product page content right is one of the most important things you can do for your brand. There are two main reasons for this: Your content helps to convert browsers into buyersIt helps Google discover your product pages and rank them in search so more peoplecan find themIf you have 100s of products it can be tempting to neglect your product page copy - and far too many Ecommerce stores just throw up a list of bullet points or embed a video. You might not be able to get content for every product in your store all at once but its worth trying to achieve this, as it will pay off in terms of conversions and search rankings. Start by creating listings for your best selling products and then add more product listings from there. Learn About Page SEOA great About page needs to tell your company story and establish your niche authority. It should also let potential customers know why they should purchase from you, so its a good place to outline your industry experience and mention any high profile people or brands youve worked with. About pages shouldnt be boring - they should engage, so think of your page as another chance to convince people to buy from you. Learn FAQ Support Page SEOIncluding an FAQ page on your Ecommerce site is a great SEO strategy, as it not only answers