This course is for anyone looking to understand how an effective social media strategy can benefit your business, without endless hours of planning and content creation. Social media is a free tool that we all have access to. As small businesses, it’s down to us to take full advantage of this. It’s not easy building a business (anyone that says it is can only be lying), so utilising every tool available to us is key to growing a successful brand. Whether it be Facebook, TikTok or LinkedIn, the principles are very similar. Once you understand how to build a strategy for one, you’ve got the idea. In just 30 minutes, I’ve summarised the key tips and methods that I use with clients to establish a social media strategy that will work for their business. In the course we’ll cover:- How to define your goals- Who your target audience is-What a niche is, and why you need one- Which platforms to focus on- How to prioritise your efforts- How to find content ideas- Planning out your content calendar. And mainly - how to save time in your social media strategy. If you have a business that you’re looking to grow, this is the course for you.