Slacktivism vs. Activism: Social Media Campaigns In India Swati Nair Author

Although the Internet revolution in India may take a while to match up to the ones happening in the world, that scale is not far-fetched. Not considering a good social media marketing strategy for causes online may diminish the online presence of a cause which is a dangerous prospect. All causes must have visibility and there must be enough potential for people to act upon them, on social media.There are several causes that already have the advantage of having a large presence on the Internet. If other causes pertaining to India and specifically to India’s socio-political issues are not created on the social media space, we might be losing out on a huge chunk of awareness quotient that the world will have about the country. There is also the risk of social media imperialism with only a few countries and their causes being advocated online with the rest of the world remaining barely visible on social media space.