Social Media Field Guide : Second Edition by Krista Neher

The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can’t afford to ignore it any longer. Don’t waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. The social media field guide is your companion to social media success. The field guide is comprised of two main components: The Map and The Compass. The map is your social media plan, and the field guide includes a step-by-step process for creating a solid social media plan. Don’t struggle aimlessly through social media - use the proven planning method outlined in this book. The compass represents the directions that your social media plan can take. This section covers more social media tools than you knew existed - blogs, webinars, social news, Facebook, LinkedIn, mobile, discussion forums, review sites and many more. The compass includes 8 directions for your social media plan: 1. Publishing 2. Sharing 3. Social Networks 4. Microblogs (Twitter) 5. Collaboration and Co-creation 6. Discussion and Review 7. Public Relations 8. Mobile