Social Media for Direct Selling Representatives : Ethical and Effective Online Marketing by Karen Clark

This is the resource you’ve been waiting for. Tailored specifically to those in “party plan” direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years’ experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense. In this volume, you will: Learn the best ways to use Facebook, Instagram, Pinterest, LinkedIn, Twitter and other social networks for business. How best to focus your marketing efforts on serving the needs of your customers and building relationships that last. Explore the options for conducting online parties for sales and sponsoring. Find out how to best find and convert leads to build your business. Step by step how-to instructions for conducting online sales parties through Facebook, Instagram and Pinterest. How to avoid the common pitfalls with using social media for your direct selling business. Do’s and don’ts for staying compliant within the direct sales industry, your specific company, and marketing laws. …and more