Social Media Marketing : A Strategic Approach by Melissa, Neher, Krista E., Barker, Donald I., Bormann, Nicholas F. Barker

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.