Social Media Marketing - Content Marketing Masterclass 2023

Social MediaMarketing & Online Digital Marketing Strategy 2020 For BeginnersThis course teaches you how to market your business for free, using Social Media Marketing and not paid advertising*You Also Get Free Access To A Private But Very Popular Support Group! All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen! The Science Of Social Media MarketingDo you want to understand the science and art of using Social MediaMarketing to drive traffic to your website for free?Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?Do you want to learn tried and tested methods and the best practices for Social Media Marketing?Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?Then this course is for you! Student Bonus: This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice! Master Social Media Marketing And Online Digital MarketingIn this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, wewill also show you how to take a profile image with just an iPhone or Smartphone for your social media profile! Everything you need to create a powerful online marketing presence. You will learn what works and what does not work with online digital marketingand where to spend your time and effort. You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and salesprocess. You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site. This course does NOT cover paid advertising or podcasting. Topics Covered In This Course: Module 1 - Understanding Social Media MarketingThe Social Media Marketing MonsterFree vs Paid TrafficWhat Is MarketingWhat is MediaWhat is SocialLocal vs International Social Media MarketingModule 2 - Marketing As A Business PriorityMarketing As A Business PriorityThe Marketing CompanyFeast And FamineContinuous MarketingThe 80/20 PrincipleSales And MarketingModule 3 - Understanding The Buyer JourneyMeet BobThe Seven Steps To MarriageThe Buyer Journey - AIDAAttention ContentInterest ContentDesire ContentAction ContentModule 4 - Bob’s World ViewMarketingUnderstanding World ViewsUnderstanding BobConfirming A World ViewThe Family KettleBob’s World View ActivitiesModule 5 - Social Media Marketing And Search Engine Optimisation - SEOThe Truth About Social SignalsThe Problem With New WebsitesThe Snowball EffectThe Great DeceptionYour Website As Your Data CenterModule 6 - Social Media Marketing PlatformsFinding BobWhat Platform Should I Use?Business Or Personal Branding?Branding TipsCreating Your BiographyHousekeepingModule 7 - Posting On Social Media PlatformsThe Golden RulesCuration Vs CreationWhat Types Of Content Should I Create?Written ContentPhotography ContentInfographics ContentVideo ContentPodcast ContentAutomationModule 8 - Social Media Posting IdeasWhere Do I Get Posting Ideas From?Stupid QuestionsConversationsStories - The Power Of NarrativeIndustry NewsContent Capture SystemsRespecting Your AudienceModule 9 - Creating A Social Media PostTake Them To The MoviesHeadlinesBody TextUsing ImagesVideo PostsQuizzes And PollsLinksHashtagsModule 10 - Community Based MarketingThe Best Kept Secret In Social Media MarketingChoosing A NicheChoosing A PlatformGate KeepersCommunity RulesShared OwnershipStructuring Your CommunityVisiting Other CommunitiesModule 11- Building A Social Media Marketing PlanWhy You Need A PlanYour Social Media ScheduleYour Content CalendarRealistic Time FramesResponsibilities And RolesSMART Goals For Your MarketingMarketing Mission StatementsModule 12- Social Media Marketing Case StudiesMarketing MistakesTwitter Case StudiesFacebook Case StudiesLinkedIn Case StudiesYouTube Case StudiesPinterest Case StudiesInstagram Case StudiesModule 13 - Creating Social Media Images With Adobe SparkIntroduction To Adobe Spark ToolsCreating A PostCreating A Post On AMobileAdobe Spark Activities To CompleteModule 14- Creating Your Social Media Profile ImageIntroductionEquipment NeededUnderstanding Your CameraModule 15 - Lighting Your SubjectOffset Lighting Setup For PortraitsFront Lit Lighting For PortraitsSetting The ExposurePosing The FaceModule 16- Editing Your Images With Snapseed On An iPhone Or SmartphoneEditing AMale PortraitFinishing A Male Po