Social Media Marketing for Dummies by Phyllis Khare

The “Social Media Marketing” “eLearning Kit For Dummies” BOOK: Descriptive learning goals that clearly define chapter content and help learners determine whether the coverage matches the instruction they are seeking. Directed, but flexible, learning paths that readers can use to customize their learning experience. Readers can follow each chapter section, perform each chapter exercise, and take full advantage of the integrated CD material to receive a linear, multimedia learning experience. Or, readers can use the tried and tested Dummies Way to knowledge–by skipping around, selecting material, and pacing themselves to satisfy their learning goals. Clear, convenient navigation that enables learners to easily follow a linear learning path or jump to selected material from the book chapter, on the CD, or online. Tutorial pedagogy and multimedia tools that give learners hands-on involvement and learn by doing. Assessment mechanisms, including chapter summaries that offer additional practice exercises, concise descriptions of key concepts, and definitions of essential terms.

The “Social Media Marketing”" eLearning Kit For Dummies" CD: Integrated audio and video instruction and transcripts, including screencasts, illustrations, animations, and video, as well as transcripts of all CD material. Interactivity offers immediate reinforcement of applied learning. Progress tracking that gives learners the capability to track which lessons/exercises they’ve completed.

The “Social Media Marketing”" eLearning Kit For Dummies" KIT: An integrated learning experience with the book and CD teaming up to deliver a directed, but flexible eLearning system.A sense of community that comes from access to additional course material online, access to a variety of online courses available for other subjects, and interaction with a learning community or forum where they can share learning experiences.