Social Media Marketing Made Easy Giorgia Bertoglio Author

This handbook is aimed at those who want to promote their business online through SOCIAL MEDIA MARKETING, but do not have the time to attend courses in person, or do not want to hire expensive professionals, preferring to handle it themselves. Therefore, this is not a manual to be read by experts only. On the contrary, it is a highly practical book. It is full of examples from real life situations, written in a simple non-technical language, and so accessible to all.Thus, is it a book for beginners? Yes, but not only and merely. In effect, it is essentially a book for anyone who wants to have a quick overview of the subject: a handbook full of critical tools, which will enable you to evaluate which media to use and why. But is it really worth studying and making use of Social Media Marketing today? Absolutely YES!Why? For two consequential reasons:1) Social Media Marketing is a fundamental part of Web Marketing, which is making shoes out of the old style Marketing;2) Social Media Marketing is taking an increasingly large share of Web Marketing, to the detriment of SEO, SEM, DEM, etc..Therefore, if you want to find a job in the field of Web Marketing, you really should specialise in Social, given that the sector is growing fast. On the other hand, if you are an entrepreneur, a freelancer or a hobbyist, this manual is for you as well. In fact, it will show you in simple terms the best ways to promote yourself and your activities on social networks.This guide will open your eyes to the infinite opportunities that this field offers. Moreover, it will give you numerous practical tools to get started right away.HERE’S WHAT YOU WILL LEARN WITH THIS MANUAL:What is Social Media Marketing Why should you invest in Social MediaWhat is the role of the Social Media ManagerHow to create a winning Social Media StrategyHow to choose the right Social Network for your businessSocial Media Marketing netiquetteHow to do Social Media Marketing without payingPaid campaigns: how they work and why to use themHow to promote a product or service on FacebookHow to manage a fanpage on FacebookHow to integrate Facebook with other social networksHow to promote a product or service on TwitterHow to integrate Twitter with other social networksHow to quickly and easily publish effective videos on YouTubeHow to create brand loyalty with great videosHow to increase your business activities on YouTubeHow to do social media marketing on InstagramHow to do social media marketing on TumblrHow to do social media marketing on FlickrHow to do social media marketing on PinterestHow to do social media marketing on Tik TokHow to do social media marketing on VimeoHow to do social media marketing on LinkedInHow to do social media marketing on SlideShareHow to promote your blog on social mediaHow to promote your company on social mediaHow to promote your E-Commerce on Social Mediaand much more…