Social Media Marketing : The Next Generation of Business Engagement by Dave Evans

How to implement winning social media marketing programs to improve products, services, and profits

A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by a social media marketing expert, “Social Media Marketing: The Next Generation of Business Engagement” shows marketers how to create a winning social media presence, and is the first book to then focus on what to do with the lessons learned and information gleaned from social media marketing efforts. Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social mediasphere Discusses conversation-monitoring tools and platforms to improve business, as well as the metrics required to prove the success of social media efforts Other titles by Evans: “Social Media Marketing: An Hour a Day,” by Wiley

Social media has taken the Internet by storm and has become a central component of most marketing plans. “Social Media Marketing” is the perfect book for marketers, advertisers, or anyone looking to better understand how to use social web technologies and platforms to engage customers.