Successful start to Content Marketing

Content MarketingThe definition of content marketing is simple: Its the process of publishing written and visual material online with the purpose of attracting more leads to your business. These can include blog posts, pages, ebooks, infographics, videos, and more. However, content marketing is not just publishing a thin piece of content and hoping people will find it. Its about purposefully tailoring your pages, videos, ebooks, and posts to your target audience so that they find you the inbound way rather than the outbound way. Today, outbound marketing strategies (or anything that interrupts your audience members) arent as effective at resonating with and converting audience members as they once were. Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by creating a narrative for your content or telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience. So, what defines content marketing anyway?What is content marketing?Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. Why is content marketing important?Educate your leads and prospects about the products and services you offerBoost conversionsBuild relationships between your customers and business that result in increased loyaltyShow your audience how your products and services solve their challengesCreate a sense of community around your brandNow let’s look at the various types of content marketing. Types of Content MarketingThere are many types of content marketing that you may choose to incorporate in your strategy here are some of the most common: