The Art of the Global Gateway John Yunker Author

You don’t get a second chance to make a first impressionA global gateway is the initial point of contact between your web site and the world – it is, in effect, a web user’s first impression. To truly welcome visitors to your web site, you’ll need a welcoming global gateway.As noted in The 2010 Web Globalization Report Card, the average number of languages supported by large multinationals is now 20, up from 12 just six years ago.While web globalization opens your web site to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go.Who this book is forThis book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global.Increase traffic to your country Web sites by 20% (or more)Many companies are finding that more than half of the visitors to their global web sites comes from outside their home markets. This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. We’ve interviewed hundreds of executives and learned firsthand what strategies work and what strategies don’t.