The Complete Digital Marketing Course - Learn From Scratch

Are you looking to keep your first step into digital marketing? Then this is the right course for you. This course explores the eight (8) important modules of Digital Marketing that all the digital marketers should know. Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday lifeValue Packed Topics Covered in this Course: ? Module 1: Introduction to Digital MarketingIntroduction1. What is Digital Marketing?2. Digital Marketing Trends3. Importance of Digital Marketing4. Top reasons to learn Digital Marketing5. Channels of Digital Marketing-SEO-PPC-Content Marketing-Social Media Marketing-Email Marketing6. Google Analytics7. Conversion Rate Optimization? Module 2: Search Engine Optimization1. Why do you need SEO?2. What is Search Engine Optimization?3. Types of SEO4. How does Search Engine work?5. Tactics and Methods6. How to optimize Keywords?7. Title Optimization8. SEO Tools9. Guidelines10. What is On-Page SEO?11. Importance12. What are On-Page ranking factors?13. Proper insights about On-Page SEO13. Best tricks and practices14. What is Off-Page SEO?15. Importance16. Link and Non-link related Off-Page SEO factors17. Backlinks18. Off-Page vs On-Page SEO19. Benefits? Module 3: Paid Marketing with Google Ads1. Concept of Advertisements2. Concepts of Paid Search-AdRank-Quality Score-Quality Score Example-Types of Search Queries-Navigational Search Queries-Informational Search Queries-Transactional Search Queries3. Why Google Ads4. Business Goals5. Search Ads6. Google Search Network7. Google Ads Account Structure8. Keyword Match Types9. Google Ads Interface10. Display Ads11. Display Ads Targeting options12. Video Ads13. App Ads14. Shopping Ads15. Metrics for SEM16. Introduction to Google Ad Sense17. Types of Ads18. How does AdSense work?19. Getting paid AdSense20. Methods of Payment of AdSense21. Metrics of AdSense 22. Managing Google Ads-Steps for setting up Paid Campaign-Identify Measurable Goals-Google Keyword Planner-Views Ads in Data Analytics-Multi Chain Funnel Report-Optimization? Module 4: Social Media Marketing1. What is Social Media Marketing2. Pillars of Social Media Marketing3. Social Media Marketing Tools4. Social Media Tips5. How to choose the best platform Module 5: Affiliate Marketing1. Understand Affiliate Marketing2. Key Terminology3. How does Affiliate Marketing works4. Setting up Affiliate Marketing as Merchant5. Setting up Affiliate Marketing as Affiliate? Module 6: Digital Marketing Planning & Strategy1. Why Digital Marketing Plan is necessary?2. What is the structure of a marketing plan?3. How to make an effective marketing plan?4. Best practices5. Why do you need a digital marketing strategy?6. What is a Digital Marketing Strategy?7. How to get started?8. Key points to note9. How to structure a Digital Marketing Plan?10. Tactics to tackle the challenges? Module 7: Create an IDM Campaign1. Need of IDM Campaign2. Challenges in IDM3. Integrated Digital Marketing Strategies4. Examples of IDM Campaign? Module 8: Digital Marketing Career1. Who is a Digital Marketer?2. Why choose Digital Marketing?3. How to become a Digital Marketer?4. Beginner-level Interview Questions5. Executive-level Interview Questions6. Managerial-level Interview Questions